Baiba Sturite became popular thanks to her two best-selling books and a successful YouTube channel about personal development. Googling her name brings up bookstores and social media.

Although, as a specialist, Baiba does much more of her work — she helps people solve the most pressing problems, because she herself has gone through a long path of trial and error. Therefore, it became necessary to create a business card website where all services and competencies will be presented.

— We have studied many domestic and foreign websites of astrologers
— We conducted several in-depth interviews with the client
— We have developed three creative concepts
— We have developed three creative concepts
— We compiled and conducted an interview with Baiba to fill out the website
— We prayed before the start of the first production stage
— We have structured a large amount of information by chapters
— We have written texts in three styles
— Developed a design concept
— Pumped out the design team
— Made up a longrid on the Webflow
— Enabled interactive elements, animations and music
— They haven’t gone broke
— Adapted the website for mobile versions
— Translated the texts into English and compiled a foreign version of the website
— We cried together with Baiba at the last meeting on the project
— We presented the customer with a bouquet of roses

We offer our clients three creative concepts for each of our projects. These are short presentations that help you look at future texts, design, and the overall image of the site from different angles.

Even on the first call with Baiba, we realized that a regular landing page would not cover all the needs. It was important for the customer not only to post services on the website, but to tell the story of her development as a specialist and personality. From the words of Baiba herself, the ideas of brand chief Egor and the brainstorms of the team, three creative directions were born:

1. The Hero’s Path

In the first concept, we proposed to present the biography as a fascinating journey through the most striking milestones in the life of the main character, our client. In this approach, we pay special attention to fabulous graphics, visualization of events and following a clear timeline.

2. The Book of Life

In the second concept, they decided to turn the site into a magical artifact — a scripture about the fate of a person that comes to life in the hands of the reader. Here, in the margins of text blocks, we place personal notes, photos, and video fragments.

3. Late-night talk show

In the third concept, we flirt with scandalous news and speculation about successful people. We fill the interview site with burning questions, photo and video inserts, additional information inserts, and voice acting.

The process of writing a prototype for a special project is completely different from the standard work of our editor-in-chief. It was impossible to get away with a brief briefing on 15 questions and five working days to write texts.

To simply collect the invoice, Nastya watched a dozen interviews with international and Russian journalists, wrote a huge pool of questions with different interview approaches — from a tricky investigation to a heart-to-heart conversation. A final selection was formed from sixty questions, which was approved with a Baiba.

We conducted an interview, received a detailed account of the most important events in Baiba’s life, analyzed chat correspondence with a client and phone calls for quotes. It would seem that it’s a small matter to compose texts from this.

But it was not so easy to work out the structure: there was an incredible amount of information, every thought seemed valuable and interesting, different pieces of text did not fit together stylistically, there was no logical transition between topics.

Nastya spent weeks playing with the text in Lego, assembling dozens of versions of the structure from different pieces, hoping that something integral would come out of them. As a result, it turned out to completely break the brains and sort all the texts by topic, which resulted in 37 semantic blocks.

Later, at the design stage, Nastya divided these blocks into chapters, making 8 of them, and arranged them in such an order as to immerse the user in the story of the Book very smoothly.

It was obvious that the biographical canvas of the text on the site would not attract Baibe’s clients in any way. It was necessary to introduce the reader to the longrid gradually. So Nastya came up with the idea to divide each chapter into three lines of narration.:

— Interview: Baiba’s answers to complex existential (and sometimes tricky) questions that fuel interest in the personality of the astrologer and the topic of the website

— Information cards: links to all projects, social networks, books and services of the website, as well as factual information that covers the marketing task of the website

— Biography: an artistic text written in the third person, about the formation of Baiba as a specialist and personality

By the way, I was surprised not only by the quality and scale of the work, but also by the impressive size of the prototype itself. It only stretched over some 46,000 pixels.

If you are not a designer, then just consider that one website screen is about 800 pixels, that is, a 12—block website (which we sold) is about 10k pixels in design. At this point alone, we have exceeded the initial amount of work by 4.5 times.

Here, another hero of our story, lead designer Nastya, joined the battle. We always trust Nastya with the most difficult projects, so Baiba was no exception.

Just to go and "draw something" is not about e—b agency. We need metaphors, ideas, hardcore. Therefore, to begin with, we asked Baiba to help us a little and share photos for work. A little bit turned into this:

The titanic amount of content is a brief description of each stage on this project.

For the design, we had two bags of archival photos, 75 modern photo shoots, 15 scans from personal diaries and a whole sea of colorful clippings from magazines and newspapers, as well as an unlimited midjourney subscription and 12 photo stocks.

We wanted to find an unusual style that would combine the aesthetics of TV shows, books, and personal diaries. Therefore, we were inspired by a variety of things — among our references at the same time there was the newspaper "Aids Info", posters of "Oppenheimer" and fan art for Hitchcock films.

To make it even more interesting for the reader to fall into different parts of each chapter, we emphasized the transitions visually:

— the interview has become a paper collage,
— informative blocks — calm and structured (to consolidate the most important content from the point of view of marketing),
— biography — gloomy and emotional.

To overcome this snowball of growing tasks on the project, we have connected interns to the design. The guys, under the watchful eye of Nastya’s lead designer, painted screens for days on end. That’s how, in 18 hands, we turned 100,000 pixels into a unique, interactive experience for the site’s users.

It was important to us that we wanted to look at every screen, so we did not agree on half-measures and standard solutions.

We even had to create a second file in Figma, because the first one just wouldn’t load anymore. The project was so big.

It is difficult to count how many shoals, stupors, and stressful situations there were during this time. The active help of the interns did not save Nastya from a nervous breakdown — as a hyper-responsible person, she stayed up late at night in order to finish the layout on time (and we did not know about it). By the end of the second month of working on the design, Nastya’s mood was like this:

But thank Master Jesus, the New Year came in the middle of the project (followed by 2 weeks off), and Nastya was able to come to her senses and finish the design with renewed vigor.

The final boss of this (according to the team’s mood at the moment) nightmare is the layout. Even after drawing the first chapter, we realized that the Tilde on which we sold the site could not cope with such a complex design due to the large number of elements.

We suggested that Baiba implement the website on Webflow, warning that this would require additional costs. Not every client will understand such a situation. Our project has already grown significantly in the budget, although it continued to be unprofitable for us. But both we and the Baibs were determined to create a magnum opus, and therefore spared no effort or resources.

Baiba gave the go-ahead, and we went to look for a webflow coder. We had not worked with this site before, but those who are afraid of difficulties do not work in e—b… Before the New Year, we found the contacts of the layout designer, showed him the design of a couple of chapters, said: "There will be 8 of them. How much money?" He did his calculations (or estimated by eye) and issued a verdict — "220 thousand for everything." We struck a deal and agreed to return in January.

January came, we came to start the layout, but the specialist abruptly changed his mind about getting down to business. We took the design to other guys for evaluation, and our eyebrows flew into the stratosphere from the prices: the layout of one chapter was estimated at an average of 80k rubles, while we had 8.

We have already agreed with Baiba 220 additional thousand, but to go and ask for 640 instead was too much.

Master Jesus was clearly on our side, because after a protracted and painful search, we found a layout designer who agreed to our budget (we bluntly told him that there was no more money, but we really needed help).

Then there was a long struggle with animations, adaptations, edits, and English translation. But on September 6, 2024, exactly one year after the start of work, we finally wrote the client three cherished words — "the site is officially launched."