Good Company plans full-service events — from private chefs to DJs. They wanted a visual identity that captured their vibe: sunshine, relaxed fun, joy, and just the right amount of playful energy. Something that feels like a "beach party at sunset" but with "every detail thoughtfully planned."

We focused on creating the feeling of teleporting straight to California. Sun, ocean, cocktails—but without the clichés.

We developed two logo concepts:
— A flag for an imaginary Sunnyland where pleasure is policy;
— A small sun with wavy rays—our client’s choice. Imperfect, playful, but with a strong center. Just like the Good Company team: flexible in process, uncompromising on quality.

The color palette is true coastal California: bright yellow, palm green, deep ocean blue, and neon-pink sunset.

A visual identity that smells like sunscreen, sounds like a summer playlist, and instantly says, "It's going to be great." The client was thrilled—just like their guests.